New Delhi: When India banned 59 Chinese apps in late June including the short-video platform TikTok, an avalanche of new sign-ups pushed the servers of one of its biggest Bangalore-base rivals Roposo. TikTok lost around 200 million Indian users.
Two weeks on, Roposo, which also offers short videos, says it’s peaking at 500,000 new users an hour and expects to have 100 million by month’s end. Roposo features videos showcasing moves set to Bollywood music, humor minus the ribaldry, pranks, fashion and even jokes about the coronavirus pandemic.
With Indian names like Chingari (Hindi for spark), Mitron (meaning friends) and Bolo Indya (Tell me, India), a string of small Indian TikTok challengers, have been notching up titanic user numbers since the ban on the Chinese apps. Some like the Moj app are barely weeks old.