California: Apple has always surprised Tech enthusiasts every year since Apple Inc. was first established in April 1976. This year too, a gripping twist at the Apple event caught everyone's attention with a Bollywood song.
During the iPhone 13 launch video, Apple used Bollywood's 90's song 'Dum Maaro Dum' tune to describe the features of its latest smartphone.
The music was played when CEO Tim Cook arrived to present the product line-up at the auditorium in Apple's headquarter.
The iconic tune 'Dum Maaro Dum' from the Bollywood movie 'Hare Rama Hare Krishna' was originally released in 1971. It is used in the promotional video as a part of the 'Work All Day' song by artist Footsie.
The video playing the blockbuster song goes viral on the internet, receiving comments from the netizens.
One user reacted, "'Hey Siri, can you play R.D. Burman's Dum Maro Dum?' 'Sure, playing Dum Maro Dum in iPhone 13 ad.' #AppleEvent." Another wrote, "I too was pleasantly surprised to hear that when I saw that ad for the first time."
While the other said, "All I notice is 'Dum Maaro Dum' tune in the background of iPhone film." Yet another posted, "Apple loves R D Burman. After the burning train theme for the iPhone X Advt. they picked Dum Maro Dum this time. Anyways who doesn't love RD #Apple #RDBurman."
In India, iPhone 13 Pro will be available for Rs. 1,19,900, and iPhone 13 Pro Max will cost Rs. 1,29900.
On the other hand, the iPhone 13 and iPhone 13 mini prices have been kept the same price of Rs. 79,000 and Rs. 69,000 respectively.
Indian users can pre-order iPhone 13 pro and iPhone 13 Pro Max on September 17, with availability beginning from September 24.