Google sued in US for allegedly tracking ‘private’ internet use

Google was sued on Tuesday for allegedly invading the privacy of millions of users by pervasively tracking their internet use through browsers set in “private” mode.

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The lawsuit seeks at least $5 billion, accusing the Alphabet Inc unit of surreptitiously collecting information about what people view online and where they browse, despite their using what Google calls Incognito mode.

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According to the complaint filed in the federal court in San Jose, California, Google gathers data through Google Analytics, Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads.

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This helpd Google learn about users’ friends, hobbies, favourite foods, shopping habits, and even the “most intimate and potentially embarrassing things” they search for online, the complaint said.

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