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New Delhi: The multi-level marketing company Amway India introduced Olympic silver medalist Mirabai Chanu as brand ambassador for Amway and its Nutrilite variety of products.
Indian athlete Chanu will appear in Amway's campaigns centred on its foundation areas, such as Nutrilite Daily, Omega and All Plant Protein, amongst others, across platforms.
The association with Chanu is in business with Amway's center on strengthening its health and nutrition division. It will particularly target women and teens in the nation, the firm stated on Tuesday.
'Our alliance with Mirabai Chanu is a natural selection. She represents our senses of purpose, engagement, self-empowerment, sound existence, and her dedication to health is unmatched. This advances her the ideal companion to increase our ethos of supporting people live safer, better lives,' Amway India CEO Anshu Budhraja stated.
"Our association with Chanu is additionally a tribute to our incredible women leaders who have been leading from the head and re-imagining the future, for themselves, for their families and eventually for the society-at-large."
'Covering over 60 % direct merchants, ladies and teens are at the core of this incredible company and are the enablers in supporting us drive the commitment towards entrepreneurship to empower the women,' he continued.
Amway India Chief Marketing Officer Ajay Khanna stated: 'Her unmatched commitment to fitness and youth proposition resonates strongly with Nutrilite's world-class model allowing the most generous of creation and the best of science for optimal well-being. With Ms. Chanu as our brand ambassador, we are certain of further extending our connect with young customers across the nation.' Following the pandemic, customer aims are growing towards the nutrition section. Amway has also prolonged its nutrition portfolio by advancing Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus."
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