IPL team Punjab Kings gets B Natural as their ' Official Fruit Beverage Partner...
Digital Desk: A famous and well-known ITC brand B Natural Juices & Drinks, has announced its collaboration with the Punjab Kings for the next IPL 2023 season. In a first-of-its-kind collaboration, B Natural has been named the official Fruit Beverage Partner for IPL 2023, which is set to commence on March 31, 2023.
As part of the partnership, B Natural has created the #MatchReadyBNaturalDeNaal campaign, in which the brand is assisting Punjab Kings players in being match ready with its fruit and fibre beverages. B Natural urges fans to express their support for their favourite team by sharing how they are #MatchReadyBNaturalDeNaal.
"We are happy to be working with Punjab Kings, one of the finest IPL teams, B Natural has always focused on giving fruit and fibre to its customers, and we are delighted to give the same goodness to the Punjab Kings athletes and assist them in becoming match ready," stated ITC Ltd. Dairy & Beverages, foods division chief operating officer Sanjay Singal.
"The relationship is a big milestone for both organisations," he continued, and I am convinced that the club and supporters will have an exciting season ahead."
Satish Menon, CEO of K.P.H. Dream Cricket Pvt. Ltd., stated of the cooperation, "We are happy to welcome B Natural Juices & Beverages aboard as the official Fruit Beverage Partner for Punjab Kings. Our crew admires and supports their mission of promoting an active lifestyle in India. It's nice to uncover synergies when you come across like-minded brands with similar visions."
Furthermore, by partnering with the Punjab Kings, B Natural hopes to emphasize the significance of both fruit and fibre in an individual's diet, much as both mother and father play significant roles in a family.
Reportedly, the company will host a social media contest with Punjab Kings and Harmanpreet Kaur, allowing cricket fans to share their #FruitfulStories and discuss how their parents have played an important role in their life. Participants will have the opportunity to meet and greet the Punjab Kings players as well as win fantastic prizes.
Leave A Comment