Apple to launch affordable MacBook in 2024, may cost less than Apple iPhone 14

• Image Credit: Google

• Sep 7, 2023 | Dhupali Das

Apple is reportedly working on a lineup of more affordable MacBook models that will directly compete with...

Digital Desk: In an ambitious move to expand its product offerings and capture a larger share of the technology market, Apple is reportedly working on a lineup of more affordable MacBook models that will directly compete with Google Chromebooks, according to a recent report by DigiTimes. This development could mark a significant shift in Apple's strategy as the company seeks to tap into the growing demand for budget-friendly laptops, especially in the education sector.

The rumored Apple laptops will not be part of the existing MacBook Air and Pro lines but are expected to offer a unique value proposition to consumers. While Apple is known for its premium build quality, the new laptops are likely to feature metal casings made from different materials and more cost-effective mechanical components. The goal is clear: Apple aims to provide a budget-friendly alternative to its current MacBook lineup, making it a formidable contender against the increasingly popular Google Chromebooks.

As of now, the cheapest Apple MacBook Air available on the official Apple store is priced at Rs 99,900. To effectively compete with Google Chromebooks, which are widely known for their affordability, the new Apple laptops will need to offer a significantly lower price point. This competitive pricing strategy is essential to attract budget-conscious consumers who have favored Chromebooks in recent years.

The report suggests that Apple's new laptops may not hit the market until the second half of 2024. This timeline aligns with the lack of related activity at Apple's suppliers, including industry giants like Quanta Computer and Foxconn. While the delay might disappoint potential buyers eager for an affordable MacBook, it also indicates Apple's commitment to ensuring a high-quality product that meets the company's stringent standards.

Also Read :  Instagram’s new feature to allow users to share feed posts with 'Close Friends' only

Google Chromebooks have enjoyed substantial success in recent years, particularly in the education sector. According to DigiTimes Research, shipments of Chromebooks surged from over 13.9 million units in 2019 to more than 30.4 million units in 2020, and further increased to 33.5 million units in 2021. This trend underscores the growing preference for Chromebooks among students and educators due to their affordability, simplicity, and seamless integration with Google's suite of productivity tools.

As Apple enthusiasts eagerly await the launch of the Apple iPhone 15 series on September 12, the Cupertino-based tech giant has more than just smartphones up its sleeve. Industry insiders speculate that Apple may unveil the next generation of the Apple Watch and introduce new USB-C AirPods at the highly anticipated event. Furthermore, there are rumors swirling about the possibility of Apple unveiling its first Ultra iPhone, adding another layer of excitement to what promises to be a game-changing event.

While the tech world eagerly anticipates these forthcoming announcements, Apple's foray into the budget laptop market remains a topic of great interest. The success of these more affordable MacBook models will undoubtedly hinge on their competitive pricing, build quality, and performance, as Apple seeks to challenge Google's dominance in the education-focused laptop segment. As the tech giant continues to diversify its product lineup, the coming months promise to be an exciting time for Apple enthusiasts and consumers alike.