In April of this year, Netflix announced its first subscriber drop in ten years. The corporation was soon reported to be investigating more cheap, ad-supported options, according to co-CEO Reed Hastings.
Digital Desk: Following a decline in subscribers for the first time in years, Netflix is getting ready to introduce ad-supported packages. According to a Variety article, the new plans will purportedly go live on November 1 and are anticipated to start in several nations. According to reports, the plans would initially be introduced in the US, UK, Canada, France, and Germany.
However, according to a report by CNET, the business stated in a statement that "no decisions have been taken," adding that it is "still in the early stages of deciding how to offer a lower priced, ad-supported tier."
Although Netflix has not yet officially announced the revised rollout timeframe, it has previously stated that its new ad-supported plans might become operational before the end of the year. According to a Bloomberg story, further implementation of the plans for more countries is anticipated by 2023.
Additionally, Netflix will be eager to unveil its new initiatives before rival Disney Plus, which is scheduled to present its own ad-supported initiatives on December 8, 2022. The rumoured November 1 launch date should give Netflix a month's head start in luring new subscribers with more reasonably priced options.
In April of this year, Netflix announced its first subscriber drop in ten years. The corporation was soon reported to be investigating more cheap, ad-supported options, according to co-CEO Reed Hastings. For the streaming service, which had previously been ad-free, this represented a significant change.
In addition to the new cost-effective options, Netflix intends to begin charging customers for password sharing. When a Netflix member shares their ID with several other users, they can all pool their resources to support the overall strategy. Although for many people, this is an inexpensive way to watch Netflix legally, the act has been reducing the number of subscribers to the site for years.
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