Fire-Boltt announces MS Dhoni as its new brand ambassador

• Image Credit: Google

• Nov 7, 2022 | Dhupali Das

Dhoni is the most recent addition to Fire-Boltt's marketing and endorsement plans for India...

Digital Desk: Mahendra Singh Dhoni has been named as Fire-Boltt's new brand ambassador. Dhoni is the most recent addition to Fire-Boltt's marketing and endorsement plans for India. The legendary cricketer will serve as the brand's face and will participate in a number of marketing, advertising, and endorsement initiatives for Fire-Boltt, which has reclaimed the top spot in the Indian smartwatch market with a 28% market share.

Being the top brand in the market and enjoying excellent consumer support, the partnership with MS Dhoni will help Fire-Boltt further expand its reach, not just in India but also internationally. Since the smartwatch market is expanding quickly and the brand wants to soon become a leader in the sector, this relationship will be extremely important for the company.

Speaking about his association with the brand and the smartwatch, Cricket Superstar Mahendra Singh Dhoni said, "Fitness plays a significant role in my life. Being consistent is crucial for athletes. The selection of smartwatches from Fire-Boltt helps users follow the ideal number of exercise regimens. I'm honoured to be connected with a company that has a global following."

Arnav Kishore, Founder and CEO of Fire-Boltt, stated, "We are really thrilled about the inclusion of MS Dhoni to our group of inspiring ambassadors; he is a perfect match for the brand. The flawless character of MS Dhoni and his enduring fame fit perfectly with our goal of creating a place for ourselves in the fit-tech industry. One of the most admired cricketers in the game, MS Dhoni continues to be a role model for aspiring players all around the world. The relationship with this renowned wicketkeeper, captain, batsman, or living legend underscores our unshakable dedication to providing customers with the finest answer to their smartwatch concerns."

"The ethos of Fire-Boltt to nurture a wholistic experience for each & every customer has been profoundly entrenched in all the activities that we undertake here, and MS Dhoni effortlessly reflects Fire-fitness Boltt's history. True and coordinated efforts are seen in all of our goods, advertising, branding, and customer relations, from the production floor to the top management. With this partnership, we hope to highlight our strengths and establish ourselves as household names like Mahendra Singh Dhoni," said Aayushi Kishore, Co-Founder of Fire-Boltt.