• Our delivery partners are heroes: Zomato issues statement over their latest ads

    Our delivery partners are heroes: Zomato issues statement over their latest ads

    New Delhi: Zomato issued a statement after it received negative remarks from the netizens for its latest advertisement featuring Katrina Kaif, while Hrithik Roshan featuring in the other ad.

    In the statement, Zomato stated, “The ads were conceptualised before six months and were shot two months ago. While making the ads, our main aim was to show the delivery partners as a hero of the ads, highlighting the points that we should talk respectfully to delivery partners, raise the level of dignity in terms with a delivery partner’s job and reiterate that every customer is a star for the company.”

    “Our advertisements are well-intended but unfortunately, misinterpreted by some people.” added the statement. 

    Further, the statement read, “Our delivery partners Net Promoter Score (NPS) has increased from 10 per cent to 28 per cent, and it will continue to rise.  We will also very soon publish a blog post explaining why we think our delivery partners are fairly compensated for the work and time they put in.”

    In the controversial advertisement of Zomato, the delivery partner arrives outside the customer’s apartment and ring the bell. He is astound seeing Hrithik Roshan. Hrithik Roshan wants to click a selfie with the delivery partner and ask him to wait while the actor goes inside to get his phone. The delivery partner waits for him until his phone beep, notifying him of his next order, and he leaves without clicking the selfie with Hrithik Roshan.

    The second advertisement featuring Katrina Kaif also plays out along the same lines.

    Soon after it was made public, the netizens slammed Zomato for being tone-deaf and diverting the conversation around gig worker payout and their working conditions.

    Some of the social media users also pointed out that these ads encouraged that the delivery partners don’t have a minute for themselves, except delivering orders.

    While others said that the zomato spends more money on the celebrity rather than with their delivery partners.