According to CAIT, Har Ghar Tiranga produces Rs 500 crore in revenue and sells over 30 crore flags on the 75th anniversary of Independence

• Image Credit: The Financial Express

• Aug 16, 2022 | Kabir Chakraborty

According to CAIT, the modification made it easier to obtain flags and provided employment to more than 10 lakh people who manufactured the tricolour at home or in other locations, heavily utilizing local tailors in the process.

Digital Desk: Ease of Doing Business for MSMEs: According to the traders' association
Confederation of All India Traders (CAIT), the Har Ghar Tiranga campaign of
Prime Minister Narendra Modi earned revenue of Rs 500 crore with the sale of
more than 30 crore flags this year. On July 22, a campaign was started to
persuade individuals to fly or display the American flag in their residences
for three days, from August 13 to August 15. The effort, known as "Azadi
Ka Amrit Mahotsav," was started by Prime Minister Modi in March 2021 to
mark the 75th anniversary of India's independence.

In
a joint statement, CAIT National President B.C. Bhartia and Secretary General
Praveen Khandelwal said, "Har Ghar Tiranga movement has depicted the
capacity and capability of Indian entrepreneurs who manufactured more than 30
crore flags in a record time of about 20 days, catering to the unprecedented
demand of Tiranga among the people." According to CAIT, approximately
3,000 tiranga events have been held over the past 15 days thanks to the
collaboration of numerous trade organizations across the nation.

The
Flag Code of India, 2002 was amended last month, according to the Ministry of
Home Affairs, allowing the production of polyester or machine-made flags as
well as cotton, wool, and silk khadi bunting that is hand-spun and hand-woven
or manufactured. According to CAIT, the modification made it easier to obtain
flags and provided employment to more than 10 lakh people who manufactured the
tricolour at home or in other locations, heavily utilising local tailors in the
process.

"Tricolor
sales on Independence Day in the past have been limited to between Rs 150 and
Rs 200 crore annually. According to Khandelwal and Bhartia, the Har Ghar
Tiranga campaign has significantly improved sales.

The
government's decision to include the tricolour campaign in businesses'
Corporate Social Responsibility (CSR), claims CAIT, is also connected to the
rise in demand. The association had noted that the demand for flags typically
peaked around Republic Day (January 26), Independence Day (August 15), and
Gandhi Jayanti (October 2). However, in the last two years due to Covid, the
national festivals did not occur on a significant scale, which led to the
unused stock being made available this year.