Devika Bulchandani, popularly known as Dev in the business sector, is well-known for ideas that catch the cultural zeitgeist, according to Ogilvy.
Digital Desk: India-born Devika Bulchandani has been chosen globally as chief executive officer of advertising and public relations firm Ogilvy, following a long list of Indian-born CEOs in the global arena.
Bulchandani succeeds Andy Main as Global President and CEO of Ogilvy North America, the business announced in a statement.
Bulchandani will oversee all parts of the creative network's operations across 131 locations in 93 countries, including advertising, public relations, experience, consulting, and health.
WPP, the world's largest marketing and communications conglomerate, owns Ogilvy. As she undertakes her new position, Bulchandani will also be a member of the WPP Executive Committee, according to the announcement.
Amritsar-born Bulchandani was the driving force behind Mastercard's long-running "Priceless" campaign as well as "True Name," a groundbreaking feature launched in 2019 that allows transgender and non-binary people to display their preferred name on their Mastercard.
Bulchandani spent 26 years at McCann in various leadership roles, including President of McCann North America.
Devika Bulchandani, often known as Dev in the profession, is well-known for her concepts that capture the "culture zeitgeist." ", in Ogilvy's opinion. "Dev also assisted in the creation of "Fearless Girl," a well-known and cherished emblem of women's equality. The campaign was one of the most successful in Cannes Lions International Festival of Creativity history and won numerous awards "The statement was made.
Bulchandani, who was born in Amritsar, who is stepping down as global CEO and will continue to serve as a senior advisor through the end of the year.
In India, Devika Bulchandani grew up and spent her formative years. She was born and raised in Amritsar, Punjab, and later attended Welham Girls' School in Dehradun. She then went on to St Xavier's College in Mumbai to acquire a degree in English and psychology. After that, she relocated there to do her master's in communications at the University of South California.
"When he established this renowned firm 74 years ago, David Ogilvy revolutionised the business. Together with our clients, we will rewrite Ogilvy's history, pushing the envelope of what is conceivable while writing the next chapter. In response to the news, Bulchandani said, "I am honoured and humbled to take on this responsibility and to do it alongside all of our tremendously talented individuals around the world.
"Devika is a champion of creativity who brings passion, purpose, and an unwavering focus on delivering impact to everything she does," said Mark Read, CEO of WPP.
Bulchandani is the latest trend in a long line of CEOs with Indian ancestry who are holding executive positions in numerous multinational corporations. Starbucks, a major coffee company, chose Laxman Narasimhan as CEO last week.
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