On the first day of its holiday season sale, e-commerce company Flipkart reported receiving 1.6 million concurrent users every second on its platform.
Digital Desk: On the first day of its holiday season sale, e-commerce company Flipkart reported seeing 1.6 million concurrent users every second on its platform.
Leading online retailers including Flipkart, Amazon, Meesho, and Snapdeal have begun their annual holiday deals.
Flipkart said that early trends in its "The Big Billion Days (TBBD)" sale show that overall customer sentiment toward holiday shopping is highly good without providing the actual sales figures.
Buyer interest and demand were highest in categories like mobiles, big appliances, clothing, furniture, and home appliances, they continued saying.
"1.6 million users per second were simultaneously using the app in TBBD 2022, which was a record. When compared to TBBD 2021, a large increase in Flipkart Plus users who used Early Access was observed. Most of these clients were from Tier 2 and higher cities "says Flipkart.
The company, which is owned by Walmart, claimed that on day 1, the use of its simple payment option, Flipkart Pay Later EMI, increased by 12 times.
The bulk of shoppers on Flipkart's Shopsy e-commerce site came from Tier-2 cities and farther, with sarees, men's T-shirts, and headphones being the most popular items.
One cycle was reportedly sold every second within the first 24 hours of the event in the sport and fitness category, according to Flipkart.
"Clients from Bharat (Tier-2 cities and afar) have kept finding value in the variety of options supplied by Flipkart across categories.
The company reported that the top cities for orders were New Delhi, Bengaluru, Hyderabad, as well as Berhampur, Howrah, Lucknow, Kolkata, Chennai, Jaipur, Karnal, Patna, Bhubaneshwar, Visakhapatnam, Surat, Agra, and Ghaziabad.
Leave A Comment