Guwahati : “Dhing Express” Hima Das has now become a part of the Cement family. East India’s premium cement brand Star Cement has welcomed the young athletics sensation of the world, Hima Das into the Star family.
Popularly referred as “Dhing Express”, Hima will now be a part of a Star Cement Campaign in a never before seen image of her. The campaign will not only be with the objective of promoting the association between Star Cement and Hima but will also serve as an inspiration for the people of Assam, especially young athletes.
The 18 year old Hima has made history by becoming the first Indian athlete to win a gold medal at the world level. Hima, a tenacious and preseverant teenager, has also won the women’s 400m at the IAAF World Under-20 Championships in Finland, followed by three podiums at the recently concluded Asian Games in Indonesia.
Dhing Express Hima Das now part of Star Cement
Star Cement CEO, Sanjay Kr. Gupta made this announcement of this association with Star Cement family and were thrilled to disclose that North East is very close to the heart of Star Cement family, and were thrilled to associate with one of the most shining Stars of this region.
“At Star Cement, we believe that the North-East region is a land of great sports talent, which has the power to inspire others & change lives and Hima is an iconic example of this. At Star Cement we also believe in continuously empowering people to live their dream of building a strong house and hence change life for the better. Hence the association with Hima has been so natural to us. Hima is also a symbol of strength and tenacity and we are hopeful that Hima will bring more laurels for the country in the future and we at Star Cement take pride in supporting her in this endeavor,” Gupta added.
Dhing Express Hima Das associated with Star Cement
Star cement Ltd. (SCL) is one of the leading cement players in east India cement market. The company is producing more than 4 million tons of cement a year and has increased its market share in North-eastern market despite stiff competition. Company’s flagship brand Star Cement is the largest and one o the most trusted brand in North east India. The brand has also established its foothold in Bengal and Bihar markets in a very short span of time.