Musthafa hails from a lower middle-class family in Wayanad, Kerala. His father used to be a wage worker, earning barely Rs 10 a day from working in a ginger field.
Digital Desk: Self-made success stories are particularly unique and inspiring because, despite their experiences with ups and downs, they all have a persistent drive for achievement. The CEO of iD Fresh Food, a Rs 3,000 crore company that he founded from the ground up, PC Musthafa, is one such inspirational success story.
Musthafa hails from a lower middle-class family in Wayanad, Kerala. His father used to be a wage worker, earning barely Rs 10 a day from working in a ginger field. At the age of ten, Mustafa and his siblings were forced to work odd jobs to support their family, such as selling firewood in their village.
At last, he saved up Rs 150 and made his first investment. "I purchased a goat with all the money I saved. That was my family's first possession," he said.
He subsequently bought a cow for his family by selling the goat. The family was eventually able to enjoy three meals a day when the cow's milk started to bring in some cash.
His admission to the National Institute of Technology (NIT) to pursue a computer science degree was made possible by some savings and small investments. After that, he travelled to Citibank in Dubai and took a position in IT at Motorola.
He then made his way back to India to study for an MBA at Bangalore's prestigious Indian Institute of Management. Musthafa started a business making dosa and idli batter while pursuing his MBA, working with his relatives.
Later, in 2005, he started his own morning food company, iD Fresh Foods, with a capital of Rs 50,000. He worked with his cousins to create this ready-to-eat packaged food business. Later, they made the game-changing decision to diversify and start providing batter for dosa and idli.
"Packaged food is something we Indians don't trust." Everything that is packaged is regarded as harmful. To our astonishment, when we first introduced the product to the market, nobody wanted to purchase a packet of batter. Ninety used to return the 100 packets we sent out to the market," he stated.
Sales of iD Fresh goods gradually took off, and the brand gained popularity among consumers of morning goods. Musthafa clarified that his pre-made batter was chemical-free, which is what distinguished his brand.
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