Starbucks has been under backlash from netizens for their exorbitantly priced 'Ajji approved filter coffee'...
Digital Desk: To tempt more Indian customers, Starbucks, the world's largest coffee chain, updated their menu last year and introduced delicacies such as masala chai and filter coffee.
A Twitter tweet displaying the company's marketing for its grandmother-approved filter coffee for 290, without taxes, has now gotten a lot of attention. While several people stated that their grandparents would not accept of an exorbitantly priced filter coffee, others stated that they would certainly approve with a 290 monthly subscription for Starbucks coffee.
"Dear Starbucks, there's literally no ajji on God's green planet who'll approve a filter coffee for 290rs + taxes," read the comment placed beside a photo uploaded by Twitter user Adithya Venkatesan. The image shows a Starbucks promotional standee with a picture of a young man sipping steaming hot coffee with his ajji (grandmother). "Ajji approved filter coffee for Shivu," according to the inscription on the standee. Starbucks, starting at 290*." It also includes the hashtag #ItBeginsWithYourName.
The tweet has received over 3.5 lakh views, nearly 11,000 likes, and many retweets since it was uploaded a few hours ago. Many Twitter users have also responded to the post in the comments box.
In the middle of the backlash Previously, images of Starbucks co-founder Zev Siegl enjoying masala dosa and a cup of traditional filter coffee at Bengaluru's Vidyarthi Bhavan went popular online. Siegel even left a touching letter expressing his desire to bring the excellent experience back to Seattle.