Instagram To Introduce New Features Aimed At GenZ

• Image Credit: Google

• Oct 21, 2023 | Dhupali Das

Social networking giant Meta, the parent company of Instagram, has unveiled a suite of new features tailored to captivate India's tech-savvy Gen Z user base...

Digital Desk: Social networking giant Meta, the parent company of Instagram, has unveiled a suite of new features tailored to captivate India's tech-savvy Gen Z user base. This exciting development was showcased at an event held in Gurugram, where Meta offered a glimpse of the future for one of the world's most popular photo-sharing platforms.

Instagram's latest offerings include four innovative features: audio notes, birthday, selfie video notes, and multiple lists in Instagram stories. These tools are designed to enhance user engagement, offering novel ways to connect and share moments with friends and followers. Meta has confirmed that testing for these features will commence in the near future.

One of the standout features, Birthday, allows users to inform their friends and followers about their special day and engage in celebratory activities like using stickers and confetti. The Audio Notes feature offers the convenience of leaving voice recordings as notes, while Selfie Video Notes enable users to capture short looping videos that will be displayed in their Notes for 24 hours.

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A much-anticipated addition is the Multiple Lists in Stories feature, enabling users to create lists beyond the traditional 'Close Friends' category, fostering more personalized interactions.

Meta recognizes that Notes have become a preferred means of communication among young people, rivaling direct messages. The company shared, "Notes has become a favorite among young people, to easily share updates with each other. It’s one of the top ways teens communicate with their friends, right up there with DMs."

Company CEO Mark Zuckerberg has also announced plans to bring a Telegram-like "broadcast channels" feature to Facebook and Messenger, extending it from Instagram and WhatsApp. This feature is expected to roll out in the coming weeks, providing users with more dynamic communication options.

Furthermore, Instagram Threads, a notable rival to Snapchat, recently received a highly anticipated edit button. This enhancement allows users to make post edits within a five-minute window after posting, granting greater flexibility and control over their content. The update is a testament to Meta's commitment to delivering a seamless and user-friendly experience across its social media platforms.