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 Digital Desk: Amitabh Bhattacharya, who wrote the song's lyrics, has spoken out about how some people have criticised the line "love storiyaan" in the song Kesariya in Brahmastra. Amitabh stated in a recent interview that the "flak" and its size astonished him because it was unanticipated. The team wanted to use a Hinglish word because the characters "belong to this generation," he continued, adding that the lyrics for Kesariya were composed quite some time ago. The song's creators, according to Amitabh, "still enjoy it that way."

 

Following the song's debut last month, some users on Twitter reacted by labeling the lyrics as strange and out of context. Arijit Singh provided the vocals for the song, which was written by Pritam and Amitabh. In a comment, someone said, "A single piece of elaichi (cardamom) can ruin the entire biryani." In order to convey their conflicting emotions, a Twitter user also shared images of the character Jethalal from the television programme Taarak Mehta Ka Ooltah Chashmah in various moods. "Kaajal ki, siyaahi se likhi, hain tu ne jaane, kitnon ki love storiyaan (don't know how many love stories you have written with ink made of kohl)" are the lyrics that have been extensively debated on social media platforms.

 

Amitabh stated, "The funny aspect is that I came to know after almost 24 hours," in an interview with Film Companion. Why is it (flak) appearing on Love Storiyaan of all words? It came as a surprise. Earlier in my career, there have also been complaints about the ideas, implications, or phrasing in several songs. But it was highly surprising in this case to receive criticism over the word "Love Storiyaan." Moreover, there was a tremendous amount of conflict and vitriol. I particularly loved the hashtag and meme creation because it was the first time that someone had taken the effort to do it for me.

 

It's not like we wrote Love Storiyaan the night before and published it the next morning, he continued. More than a year passed as we dealt with it. That's how we intended it to be. It's a contemporary movie, not a mythological one. These are the characters from this generation. We tried to capture the twist that a Hinglish term can have in their language. We still prefer it this way. Everyone has a different opinion. We don't question "Why me?" when something is liked and gets popular, just like when a music does. Therefore, you should now respond to criticism in a polite manner, which is what we are doing. Is it okay if Ki usi ek shabd startled me as well.

 

The film is set to hit theatres on September 9.





 

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