Pathaan trailer receives 1 million views in just 19 minutes; beats Brahmastra and Varisu's breakneck pace

• Image Credit: Google

• Jan 10, 2023 | Dhupali Das

Pathaan managed 2.8 million views in an hour, which is impressive but is nothing compared to KGF Chapter 2's 5 million+ views...

Digital Desk: Within minutes after its release, Shah Rukh Khan's Pathaan trailer surpassed one million views on YouTube. The film's Hindi trailer garnered 1 million views in 19 minutes and just under 3 million views in an hour. No recent Hindi film has registered these numbers on a trailer and even most of the films from down south – barring KGF Chapter 2 and RRR – have failed to do these kinds of numbers.

The trailer of Pathaan was released at 11:02 am on Tuesday – January 10. By 11:21 am, it had passed a million views. In comparison, the trailer of Thalapathy Vijay's Varisu took over half an hour to reach this threshold last week. Similarly, last year's largest Hindi film, Brahmastra, took a comparable amount of time to attain this milestone. Pathaan managed 2.8 million views in an hour, which is impressive but is nothing compared to KGF Chapter 2's 5 million+ views in an hour.

As of the time of writing this article, a little over two hours had elapsed since the trailer of Pathaan was released. On YouTube, it had 3.6 million views and 666k likes. That means it still has a long way to go in terms of reaching the list of the most-viewed Indian film trailers and teasers on YouTube.

The teaser of KGF 2 reigns supreme on that list with a whopping 267 million views, almost twice as many as the next best (War trailer with 134 million views). The trailer for Shah Rukh's last film, Zero, is ranked fifth on the list, with 123 million views, trailing only the trailers for Baaghi 3 and Baahubali 2.

Pathaan is a spy thriller with Shah Rukh playing the titular role and Deepika Padukone playing a fellow soldier on a mission with him. They are aiming to stop the villain, John Abraham, who is planning a deadly terror attack in India.

Pathaan is one of Yash Raj Films' most ambitious films, as well as a part of Aditya Chopra's spy universe, that has two deadly agents, Tiger (Salman Khan from the Tiger series) and Kabir (Hrithik Roshan from War). Pathaan, directed by Siddharth Anand, will be released in Hindi, Tamil, and Telugu on January 25, 2023.