Rashmi, who was born and raised with her illustrious father running a reputed spice house, gave up her management career to follow in her father's footsteps.
Digital Desk: Mrs. Rashmi Sahoo, the founder-director of
Odisha's most trusted ready-to-eat food products brand FARRMB and FROZIT, shone
at the recently held International Women's Entrepreneurial Challenge-2022
summit in Madrid, Spain. Every year, the IWEC Foundation honours a few women
entrepreneurs from around the world who have not only excelled in their fields
but have also given back to society. Mrs. Rashmi Sahoo received the prestigious
Best Woman Entrepreneur Award 2022 this year for her outstanding leadership
qualities. She is the first Odia woman entrepreneur to receive such a
prestigious award.
Rashmi, who was born and raised with her illustrious father
running a reputed spice house, gave up her management career to follow in her
father's footsteps.
Rashmi had a dream to serve customers' taste buds after
receiving food processing training in Italy and Switzerland. She then took the
plunge, inspired by his father Sarat Kumar Sahoo, dubbed the "Spice
Man" of Odisha, and launched Bisweswar Foods Pvt. Ltd (FarrmB) on her own
in 2014.
While women in India are still considered less ambitious and
are not expected to lead an initiative and turn it into a profitable business,
Rashmi accepted the challenge and proved her worth. Rashmi's FarrmB and FROZIT
now house hundreds of ready-to-eat nutritional cereals, cookies, and beverages.
Rashmi embarked on a new adventure after conducting extensive market research
to hygienically procure, process, and make available for consumers anytime and
anywhere Odisha's traditional sweet dish recipes 'Podapitha' and Kheer (an
elixir of milk sugar, rice, and aroma spice). Rashmi is credited with
pioneering the concept of hygenic frozen foods in Odisha. In some ways, she
sparked a revolution in Odisha's ready-to-eat food industry.
FarrmB is the first Orissan processed foods company led by a
motherpreneur. Rashmi has taken risks, faced challenges, and become an iconic
woman entrepreneur in the state through her tenacity, resolve, and
determination. She has been awarded at numerous business forums of Odisha and
India. IWEC 2022 award has spread her aura globally.
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