• Mompreneur Rashmi Sahoo bags prestigious IWEC international honour

    National
    Mompreneur Rashmi Sahoo bags prestigious IWEC international honour

    Rashmi, who was born and raised with her illustrious father running a reputed spice house, gave up her management career to follow in her father's footsteps.

    Digital Desk: Mrs. Rashmi Sahoo, the founder-director of
    Odisha's most trusted ready-to-eat food products brand FARRMB and FROZIT, shone
    at the recently held International Women's Entrepreneurial Challenge-2022
    summit in Madrid, Spain. Every year, the IWEC Foundation honours a few women
    entrepreneurs from around the world who have not only excelled in their fields
    but have also given back to society. Mrs. Rashmi Sahoo received the prestigious
    Best Woman Entrepreneur Award 2022 this year for her outstanding leadership
    qualities. She is the first Odia woman entrepreneur to receive such a
    prestigious award.



    Rashmi, who was born and raised with her illustrious father
    running a reputed spice house, gave up her management career to follow in her
    father's footsteps.



    Rashmi had a dream to serve customers' taste buds after
    receiving food processing training in Italy and Switzerland. She then took the
    plunge, inspired by his father Sarat Kumar Sahoo, dubbed the "Spice
    Man" of Odisha, and launched Bisweswar Foods Pvt. Ltd (FarrmB) on her own
    in 2014.



    While women in India are still considered less ambitious and
    are not expected to lead an initiative and turn it into a profitable business,
    Rashmi accepted the challenge and proved her worth. Rashmi's FarrmB and FROZIT
    now house hundreds of ready-to-eat nutritional cereals, cookies, and beverages.
    Rashmi embarked on a new adventure after conducting extensive market research
    to hygienically procure, process, and make available for consumers anytime and
    anywhere Odisha's traditional sweet dish recipes 'Podapitha' and Kheer (an
    elixir of milk sugar, rice, and aroma spice). Rashmi is credited with
    pioneering the concept of hygenic frozen foods in Odisha. In some ways, she
    sparked a revolution in Odisha's ready-to-eat food industry.



    FarrmB is the first Orissan processed foods company led by a
    motherpreneur. Rashmi has taken risks, faced challenges, and become an iconic
    woman entrepreneur in the state through her tenacity, resolve, and
    determination. She has been awarded at numerous business forums of Odisha and
    India. IWEC 2022 award has spread her aura globally.

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