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  • Remove 'misleading' advertisements: Child rights body directs Bournvita amid ‘high sugar’ row

    National
    Remove 'misleading' advertisements: Child rights body directs Bournvita amid ‘high sugar’ row

    The notification came amid a significant uproar over reports that the milk supplement included a high sugar content.

    Digital Desk: The
    National Commission for the Protection of Child Rights (NCPCR)
    has written to
    Mondelez India International, the manufacturer of the health drink Bournvita,
    requesting a review and the removal of misleading marketing and container labels.
    The notification came amid a significant uproar over reports that the milk
    supplement included a high sugar content.



    "It has been brought to the Commission's
    attention that your product contains a high percentage of sugar and
    contents/substances/mixtures/formula that may have a negative impact on the
    health of children," the notice stated, addressing Deepak Iyer, president
    of Mondelez International, India.




    color:#424242">The child rights organization also urged the Food Safety and
    Standards Authority of India (FSSAI)
    and the Central Consumer Protection
    Authority to take action against companies that do not follow food safety or
    advertising norms.



    The
    controversy started after a health influencer blasted Bournvita in a video,
    stating that the powder supplement includes excessive levels of sugar, cocoa
    solids, and a cancer-causing colourant. He later removed the video when the
    firm received a legal notice accusing him of making false allegations.




    A representative for Bournvita previously
    stated that the formulation of its milk supplement was "scientifically
    crafted by a team of nutritionists and food scientists to offer the best of
    taste and health." All of our claims are verifiable and transparent, and
    all of our substances are FDA-approved. All of the relevant nutritional
    information is provided on the package to allow consumers to make informed
    decisions.



    color:#424242">However, NCPCR stated that Bournvita "fails to display
    mandatory disclosures in accordance with the guidelines and regulations of
    FSSAI and under the Consumer Protection Act," and requested a response
    from the company within a week.

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