Sourav Ganguly likely to become Brand Ambassador of Tripura Tourism

Digital Desk: Sushanta Chowdhury, the tourism minister of Tripura, met with Sourav Ganguly, the legendary former captain of the Indian cricket team, to discuss the prospect of appointing Ganguly as the brand ambassador for marketing tourism in the state.

To showcase Tripura's tourist potential to the entire world, Minister Sushanta emphasised the need for extensive advertising and strong branding in his Facebook post.

A well-known brand ambassador who is well-known worldwide is what we need to properly brand and promote Tripura tourism before the entire world, stated Minister Sushanta on Facebook.

"To promote Tripura's tourism to the world, who could be a more well-known figure than our cherished dada Sourav Ganguly, the former captain of the Indian cricket team? As part of this strategy, I visited Sourav Ganguly, a former captain of the Indian cricket team, at his home in Behala, West Bengal, for a polite encounter and an important discussion to address many matters linked to this matter, the speaker stated.

The minister added that there was a lot of productive conversation and pleasant conversation about a variety of topics relating to the growth of tourism in Tripura during the meeting.

“I hope Dada will respond to our request despite his busy schedule and very soon we will get positive results of today's meeting with Sourav Ganguly”, he added.

The decision to name Sourav Ganguly as the brand ambassador for Tripura's tourism industry is anticipated to have a substantial positive impact on the development and recognition of the state as an exciting travel destination. Tripura's distinctive cultural heritage, magnificent landscapes, and warm hospitality are ready to captivate travellers from over the world, firmly positioning the state on the map of global tourism, with the active involvement and endorsement of such an illustrious personality.

Uttam Kumar Chakma, the secretary of the Tripura Government Tourism Department, and Tapan Kumar Das, the department's director, attended the meeting today.

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