Assam Government Seeks Collaboration With Youtubers with 100k+ Subscribers To Push Pro-Development Content

The RFP, signed by Manabendra Dev Ray, Director of Information & Public Relations, outlines the scope of the collaboration and invites interested Youtubers to submit proposals.

Digital Desk: In a bid to enhance its digital outreach, the Government of Assam has issued a Notice Inviting Request for Proposal (RFP) to Youtubers based in the region with a subscriber base of 100,000 or more. The Directorate of Information and Public Relations, Assam, aims to collaborate with popular and reputed content creators for increased visibility and encourage pro-development content.

Information and Public Relations Minister Pijush Hazarika says, "We are inviting YouTubers across Assam to join us in our efforts to make ensure the platform delivers pro development content to the people of the State."

The RFP, signed by Manabendra Dev Ray, Director of Information & Public Relations, outlines the scope of the collaboration and invites interested Youtubers to submit proposals. The document can be downloaded from the Directorate's website, https://dipr.assam.gov.in, starting from 8th March 2024.

Proposals must be submitted in hard copies to the Directorate's office in Dispur, Guwahati, by 1:00 PM on 22nd March 2024, DIPR notification reads. Technically qualified bidders will later submit their financial bids, with the date for this phase to be notified separately.

The Directorate encourages intending bidders to log into https://diprassam.gov for further details.

This strategic move aligns with the government's commitment to leveraging digital platforms for effective communication and engaging with a wider audience. The Information Minister anticipates a collaborative partnership that enhances its digital presence.