• BCCI for bilateral media rights opts for an e-auction on August 31

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    BCCI for bilateral media rights opts for an e-auction on August 31

    BCCI had anticipated a profit of more than Rs 100 crore every game, but they have since scaled back their enthusiasm...


    Digital Desk: For their bilateral media rights, the Board of Control for Cricket in India (BCCI) decided to go for an e-auction. On Wednesday, a separate package for broadcast and digital rights was made available along with the BCCI Media Rights Tender. 


    The e-auction is scheduled for August 31, two weeks later than originally planned. Ernst & Young, BCCI's consultants, recommended the online approach to maximise the sale's profits. 


    However, there is no provision for a combination proposal, similar to the IPL, therefore interested parties must submit separate bids for each entity. 


    Additionally, BCCI had anticipated a profit of more than Rs 100 crore every game, but they have since scaled back their enthusiasm because of the lacklustre reception. For the following five years, the base fee per game is now fixed at Rs. 45 crore.


    The Invitation To Tender (ITT) can be acquired by paying a non-refundable charge of INR 15 lakh. According to Cricbuzz, Package A comprises entirely television rights, with a basic fee of Rs 20 crore for each game. Package B, which includes digital rights, has a fixed base price of Rs 25 crore. The data were established during the IPL Media Rights Auction, which saw digital rights outbid TV for the first time.


    While the BCCI had set lofty goals of earning more than Rs 100 crore each game, its hopes have been dampened by a lacklustre reception. The Indian Cricket Board still intends to make at least as much money as it did during the previous sale of media rights.


    Check out some of the Highlights of the BCCI Media Rights Tender:


    As with IPL, the new contract will be set up for 5 years.


    Digital and Television rights will be separated.


    Instead of a closed bidding process, an e-auction process will take place.


    For the forthcoming phase, the BCCI has set a starting price of Rs 45 crore per game.


    The Tender features 88 matches: 25 Tests, 27 ODIs, and 36 T20Is.


    There will be more T20s and few ODIs in the upcoming cycle due to a lack of interest in ODIs from the spectators.


    The BCCI expects to earn at least Rs 60 Cr every match.


    Additionally, companies having a net worth of Rs 1000 crore or more are allowed to bid. The ODI series between India and Australia will be the first series of the forthcoming series.