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Washington D.C.: Scandal-hit social media giant Facebook is shutting down its facial recognition system after facing criticism over privacy concerns.
The announcement came as the tech giant battles one of its worst crises ever, with reams of internal documents leaked to reporters, lawmakers and US regulators fuelling fresh calls for government regulation.
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This policy change shuts down a feature that automatically identified people who appeared in Facebook users' digital photos, and was key to the company building a global library of faces that became a magnet for controversy.
"This change will represent one of the largest shifts in facial recognition usage in the technology's history," wrote Jerome Pesenti, the vice president of artificial intelligence at Facebook's parent company Meta.
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"There are many concerns about the place of facial recognition technology in society, and regulators are still in the process of providing a clear set of rules governing its use," he added.
Pesenti did not directly explain why the change was announced at a moment when the company was deluged with reports based on leaked documents that argued executives know the platform could cause harm.
Many have welcomed the news, but few others think this step is to cloud the recent controversies Facebook is shrouded in.
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