Bengaluru: Indian e-commerce company Flipkart introduced an immersive e-commerce experience through Augmented Reality (AR) on its shopping app.
This new feature in the app will allow shoppers to experience how a product will look like in reality before making a purchase.
According to the company, the camera will offer a 3D experience of products such as furniture’s, luggage, large appliances and beauty products to estimate and understand the product before making a decision to purchase it.
Chief Product and Technology Officer at Flipkart Jeyandran Venugopal stated, “With the Flipkart Camera feature, we aim to make this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer's living room, thereby helping them make an informed decision before purchasing.”
“This technology has far-reaching applications and can improve customer experience manifold while also helping customers find the right product fit,” added Venugopal.