India’s smartphone market tumbles in the second quarter: Canalys

• Image Credit: Internet

• Jul 21, 2022 | Kabir Chakraborty

According to Canalys, Apple's iPhone 13 continues to see demand and growth in the premium market, while Samsung's flagship S series had a favourable response, increasing its value share. The iPhone 13's local production and competitive cost also contributed to the growth.

Digital Desk: Requests for response from a spokeswoman
for the trade and food ministries were not immediately returned.

According to preliminary data, the sugar cane area in top
producers Maharashtra and Uttar Pradesh is greater for the crop that will be
harvested in the season beginning on October 1, indicating that supplies will
be sufficient for the following year, according to Jhunjhunwala.

According
to Jhunjhunwala, the nation would have more than 6 million tonnes in its
inventories on September 30- more than enough to supply local demand before cane
crushing begins in October- even after exporting an additional 1 million tonnes
this season.

With 6.7 million shipments, Samsung landed in second
place, followed by realme in third place with 6.1 million shipments. With
shipments of 6.0 million and 5.5 million devices, respectively, Vivo and OPPO
rounded out the top five.

According
to a news release from Canalys Analyst Sanyam Chaurasia, "Vendor activity
remained modest in Q2 due to dropping demand and government scrutiny of Chinese
manufacturers." Consumers' disposable income was impacted by ballooning
inflation, and businesses are finding it difficult to cover their operating
expenses. Top Chinese businesses like Xiaomi, Vivo, and OPPO battled government
scrutiny in addition to financial issues, he continued.

According to Canalys, Apple's iPhone 13 continues to see
demand and growth in the premium market, while Samsung's flagship S series had
a favourable response, increasing its value share. The iPhone 13's local
production and competitive cost also contributed to the growth.

Customers
should anticipate some additional reductions, particularly on e-commerce
platforms, the research group said, given the huge inventory buildup. The
inventory of smartphones is growing frighteningly large, thus Chaurasia noted
that vendors are aiming to take advantage of good channel coordination. Before
the holiday shopping season begins, "brands are employing early deep
discount deals, which started in June via the e-commerce channel," the
author continued.

More of these monsoon season
bargains on Flipkart and Amazon are expected, according to Canalys, with steep
reductions to boost demand. "Growth in the sub-US$200 market is being
hampered by the depreciating Indian rupee, rising retail pricing, and compliance
problems associated with Chinese products. In the short run, the domestic
economic climate is still cautious, the analyst continued.