Daler Mehndi intends to use Balle Balle Land as a global platform to promote Punjabi and Sufi music. "This platform (Metaverse) will also help me nurture talent
Digital Desk: Following the success of India's first Metaverse Concert, which drew 20 million viewers worldwide, renowned Punjabi singer Daler Mehndi has purchased a piece of Metaverse and named it 'Balle Balle Land.'
Balle Balle Land, or BBL, is
India's first land acquisition on Metaverse. On Holi, Daler Mehndi officially opened the area.
What exactly is Balle Balle Land?
Balle Balle Land is home to a store that sells NFT-based merchandise. BBL also has a massive golden statue of the singer and would host concerts by the popstar and other artists.
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Daler Mehndi intends to use Balle Balle Land as a global platform to promote Punjabi and Sufi music. "This platform (Metaverse) will also help me nurture talent and help the Punjab, Sufi, Pop music, and Bollywood music communities grow," the singer said.
Daler Mehndi recently became the first Indian artist to perform at a Metaverse concert, joining the ranks of Travis Scott,
Justin Bieber, Marshmallow, and Ariana Grande.
The king of pop music, Daler Mehndi, is known for brilliantly immersing audiences in his magical world by magnificently captivating them with his high-octane performance style and trendsetting approach in the music realm.
He was invited to perform at the first-ever Indian Metaverse Concert this year on the 73rd Republic Day, which commemorated India's arrival in the digital space. He delighted his fans beyond their wildest dreams as he flawlessly infused patriotic fervour with beats and moves reminiscent of a bygone era. As they participated virtually in the concert, the fans chose various avatars and dance moves.
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