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The Indian Premier League is without a doubt one of the most lucrative T20 cricket leagues across the...
Digital Desk: The Indian Premier League is without a doubt one of the most lucrative T20 cricket leagues across the world. There isn't a cricket league in the world that can match the IPL in terms of both the revenue the Board of Control for Cricket in India (BCCI)-supported franchise makes and the fan base it has. With the IPL's popularity and earnings, the brand value of its franchises has increased by leaps and bounds. But which franchise has the most brand value of all?
The brand value of all ten franchises has been assessed in a report released by Houlihan Lokey. Not surprisingly, the MS Dhoni-led Chennai Super Kings top the charts with a USD 212 million valuation, followed by the Virat Kohli-led Royal Challengers Bangalore (USD 195 million) and Rohit Sharma-led Mumbai Indians (USD 190 million).
CSK, the league's joint-most successful team, has perhaps the largest fanbase in India, owing to the popularity of MS Dhoni. In terms of RCB, Virat Kohli remains the team's top crowd-puller.
"Chennai Super Kings has established itself as an iconic brand in the IPL. Probably the most consistent team, they have been in the finals for a remarkable 10 times out of the 14 seasons they have played, winning five titles. The team has a cult pan-India fan following. Captain Mahendra Singh Dhoni has been a big factor in the team's success, creating a strong brand identity that resonates with cricket enthusiasts across India. Due to these factors, CSK is able to command a premium from its sponsors. The team's branding elements, fan engagement strategies, and CSR initiatives have all contributed to its enduring success and popularity. With a brand value of US$212.0 million, growing year-on-year (y-o-y) at 45.2%, CSK is ranked No. 1 in both brand ranking and the business enterprise value ranking," the report reads.
"Royal Challengers Bangalore is second in terms of brand and enterprise value ranking, with a brand value of US$195.0 million, growing by 52.3% from 2022, surpassing Mumbai Indians. RCB is one of the most popular franchises in the IPL, well known for its passionate fan base and flamboyant team identity. Along with CSK, RCB is hugely popular pan-India and also on social media, with massive fan engagements during the year that allow fans to stay connected with their team. The presence of Virat Kohli, probably the best batsman of this generation, adds a distinct aura to RCB. RCB's ability to connect with fans on an emotional level and its consistent efforts to build a strong brand have contributed to its enduring popularity, which has also helped in bringing marquee sponsors to the team at premium pricing. The recent multi-year Qatar Airways sponsorship deal is testimony to this fact," the report stated in refernce to the Bengaluru franchise.
The report describes its value methodology by assessing "the income and cash-generating capability of the IPL on a stand-alone basis."
Overall, the report values the Indian Premier League at USD 15.4 billion.
Source: NDTV
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