Google working on ‘blue checkmarks’ for advertisements of verified business

• Image Credit: Google

• Apr 3, 2023 | Dhupali Das

Google is working on introducing blue checkmarks after being inspired by Twitter and Meta. According to a search engine land report, the tech giant intends to place...

Digital Desk: Google is working on introducing blue checkmarks after being inspired by Twitter and Meta. According to a search engine land report, the tech giant intends to place blue checkmarks next to a few advertisements that are displayed in search results and are from advertisers who have been approved by Google advertisements.

The reports stated that the blue checkmark next to the advertisements will have a blue circle with ridges and a checkmark inside it. The blue badges are part of the Google advertiser verification program. SEO analyst Khushal Bherwani first spotted Google's test for blue checkmarks for verified advertisements. 

"Google now shows a verified blue tick mark icon on sponsored. For verified businesses," he posted on Twitter.

Also Read: Elon Musk's Twitter bans over 6.8 lakh accounts in India as part of significant overhaul

Google has yet to formally react to the new verified ads feature.

The report stated that the blue badge could make the ad stick out from similar advertisements that do not have the checkmark, "potentially leading to higher click-through rates and conversions."

Meanwhile, Meta CEO Mark Zuckerberg, announced last month that the company is expanding its paid subscription plan for Facebook and Instagram users in the United States.

The "Meta Verified" plan, which was initially introduced in Australia and New Zealand, provides a verified label, improved impersonation protection, and direct access to customer assistance.

The subscription package costs $11.99 per month for the web and $14.99 per month for mobile. Meta had previously revealed that it was trying paid verification for Instagram and Facebook in February, taking inspiration from Elon Musk's run Twitter.