According to Cosmetify, Priyanka Chopra's "Anomaly" is the second-richest celebrity brand in 2023...
Digital Desk: Priyanka Chopra has joined the ranks of the world's wealthiest celeb-owned cosmetics firms after blasting truth bombs about Bollywood's double standards and camps.
Another feather was added to Priyanka Chopra's hat! According to Cosmetify, Priyanka Chopra's "Anomaly" will be the second-wealthiest celebrity brand in 2023.
PC's beauty brand outperformed Kylie Jenner's Kylie Cosmetics (USD 37,11,09,021), Ariana Grande's R.E.M Beauty (USD 8,65,92,105), and Selena Gomez's Rare Beauty (USD 8,65,92,105). (USD 6,18,51,503). At USD 58,75,89,284, Rihanna's Fenty Beauty leads the category.
Drew Barrymore's Flower Beauty is ranked sixth, with Australian author Zoe Foster Blake's Go-To Skincare ranking seventh, Katie Holmes' Alterna Haircare ranking eighth, Maria Sharapova's SuperGoop ranking ninth, and American YouTuber Jeffree Star Cosmetics ranking ninth (10th).
According to a recent survey that evaluates the industry's leading brands, Priyanka Chopra's hair care brand ranks second. Priyanka Chopra's Fenty Beauty is the wealthiest celebrity business, with £477.2 million, according to the survey.
Priyanka recalled her own hair care journey, recalling her younger days and saying, "Imagine having no hair as a newborn! My grandmother was afraid I'd remain bald for the rest of my life, so she'd make me sit between her knees and give me a good, old champi. I suppose that worked."
Priyanka recently appeared in The Matrix: Resurrections. She will soon be seen in the highly anticipated Prime Video film Citadel, opposite actor of 'Game of Thrones' Richard Madden.
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