Ceylon Beverage International, run by renowned Sri Lankan cricketer Muttiah Muralitharan, has signed a contract with Reliance...
Digital Desk: Mukesh Ambani-led Reliance Industries is making aggressive efforts to seize control of India's large soft drink market. Mukesh Ambani has relaunched the iconic Campa Cola brand to accomplish its objective. Reliance, owned by Mukesh Ambani, is projected to become a formidable rival for multinational corporations like Pepsi and Coca-Cola as it signs agreements to gain the largest possible proportion of the Indian soft drink industry.
Ceylon Beverage International, run by renowned Sri Lankan cricketer Muttiah Muralitharan, has signed a contract with Reliance under which Muralitharan's company will pack Campa Cola for canning. In order to handle packing tasks, it is anticipated that Ceylon Beverages will establish a packaging plant in India. In the meantime, Ceylon Beverages' Sri Lankan manufacturing will import canned Campa Cola.
An earlier partnership between Chennai-based Kali Aerated Water Works and Reliance Consumer Products, a unit of Reliance Industries, for the manufacturing and promotion of the Campa soft drink line.
In 2022, Pure Drinks Group sold Campari to Reliance Consumer. Following that, Reliance Consumer gave this brand a makeover and relaunched it. It has been released in the markets of Telangana and Andhra Pradesh. Reliance is poised to introduce Campa Cola throughout India, and it is anticipated that the latest agreements will aid the business in growing its network there.
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