A complaint filed by the Confederation of All India Traders, which alleges that Amazon is misleading consumers...
Digital Desk: The Centre has recently taken a decisive step against Amazon, accusing the e-commerce giant of deceptive trade practices linked to the sale of sweets under the name 'Shri Ram Mandir Ayodhya Prasad.'
This move follows a complaint filed by the Confederation of All India Traders (CAIT), which alleges that Amazon is misleading consumers by marketing sweets as "prasad" from the yet-to-be-inaugurated Ram Temple in Ayodhya.
The Central Consumer Protection Authority (CCPA) has asserted that such practices create a false impression about the products, influencing consumers' purchase decisions based on inaccurate representations. The CCPA stated, "Enabling the sale of food products online that make false representations misleads consumers regarding the genuine characteristics of the product." This, in turn, can lead consumers to make purchase decisions they might not have made if accurate product attributes were disclosed.
Amazon has been given seven days to respond to the notice issued by the CCPA. Failure to comply may result in necessary actions being initiated against the company under the provisions of the Consumer Protection Act, 2019.
The specific products under scrutiny on Amazon's platform include 'Sri Ram Mandir Ayodhya Prasad - Raghupati Ghee Ladoo, Ayodhya Ram Mandir Ayodhya Prasad, Khoya Khobi Ladoo, Ram Mandir Ayodhya Prasad - Desi Cow Milk Peda,' among others.
This development underscores the government's commitment to safeguarding consumer rights and ensuring transparency in online commerce.
It signals a proactive approach to address concerns raised by traders and consumers alike regarding potentially misleading practices in the sale of religiously associated products. The outcome of this notice will likely set a precedent for how e-commerce platforms handle the representation and sale of religious or culturally significant items in the future.
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