Ashok Leyland, a prominent player in the commercial vehicle sector, recently announced a significant expansion of its sales and service network in Assam with the inauguration of two new Medium and Heavy Commercial Vehicle (M&HCV) dealership outlets. These strategic additions, established in Dibrugarh and Bongaigaon, are part of the company's broader initiative to enhance its footprint across India's Northeast region.
The new facilities, developed in collaboration with channel partner Bimal Auto Commercial Pvt. Ltd., bring Ashok Leyland's total M&HCV touchpoints in Assam to 26. The Dibrugarh outlet, located in Dinijan, is a comprehensive 3S facility, offering Sales, Service, and Spares under one roof, catering to the diverse needs of its clientele. The second facility in Bongaigaon further extends the company's reach and service capabilities in the state.
Company officials highlighted that these state-of-the-art facilities are designed to deliver a superior sales and service experience to customers. A senior executive noted that the modern infrastructure, coupled with a customer-first approach, aims to provide a seamless ownership experience through best-in-class sales and aftersales support. The expansion underscores Ashok Leyland's commitment to meeting the evolving demands of its customers in this critical economic corridor.
The move is expected to bolster the availability of commercial vehicles and support services, contributing to the region's burgeoning logistics and transportation sectors. This expansion reflects the company's strategic focus on strengthening its after-sales network and ensuring accessibility for its growing customer base across Assam.
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