According to sources, the bad buzz surrounding the movie caused the share prices of PVR and INOX theatres to plummet. According to a Business Insider article, the theatre chains lost Rs 800 crores as a result of Brahmastra's negative dip.
Digital Desk: Brahmastra, directed by Ayan Mukerji and starring Alia Bhatt and Ranbir Kapoor, has finally been released, and viewers are sharing their candid reviews of the movie. The fantastical action drama is generating the buzz it was intended to after years of anticipation. However, other reports claimed that it had backfired on a particular chain of movie theatres. Finally speaking out about these rumours is PVR CEO.
According to sources, the bad buzz surrounding the movie caused the share prices of PVR and INOX theatres to plummet. According to a Business Insider article, the theatre chains lost Rs 800 crores as a result of Brahmastra's negative dip.
Now, the PVR CEO Kamal Gianchandani finally opened up about the rumours that were speculating regarding Brahmastra and wrote on his Twitter account, “It amazes me, the false and negative info about @BrahmastraFilm on the internet and in the media. Is it a lack of understanding or is it intentionally designed to cast doubts?”
Notably, he further added that PVR had already received a good box office number of Rs 8.18 crores from Brahmastra. The CEO even mentioned that it’s quite higher than other recent blockbusters, and tweeted, “Just so that we don’t miss crucial FACTS, I can now confirm that @_PVRCinemas did 8.18 cr Net BO for #Bramhastra on day 1. To put this in context, some of the recent super-hits recorded at #PVR day 1, Sooryavanshi – 5.08 cr, Gangubai K – 2.48 cr, RRR – 8.64 cr, KGF 2 – 11.95 cr, Bhool Bhulaiyaa 2 – 3.26 cr.”
His Twitter thread can further be read as, “The way advances / pre sales are today (Saturday), @_PVRCinemas would easily cross 9 cr NBOC (today) and 10 cr NBOC on day 3/ Sunday. When a film grows further from a record setting day 1 number the simple take-away is that the paying audiences are enjoying the film and spreading a positive word about it. #PVR is having a fabulous weekend which is so encouraging given the massive lineup of films over the next 3 months.”
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