YouTube is internally referring to its planned online store as a "channel store," and it has resumed discussions with entertainment companies about joining the platform.
Digital Desk: The Wall Street Journal reported on Friday that Alphabet Inc's YouTube intends to launch an online store for streaming video services.
According to people familiar with the recent discussions, the company has renewed talks with entertainment companies about participating in the platform, which it refers to internally as a "channel store."
The platform has been in development for at least 18 months and could be available as early as this fall, according to the report.
With more consumers ditching cable or satellite TV in favor of subscription-based streaming services, YouTube will be able to compete with companies like Roku Inc and Apple for a piece of the already crowded streaming market.
The New York Times reported earlier this week that Walmart Inc had discussions with media companies about including streaming entertainment in its membership service.
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