The SpaceX and Tesla CEO has been preoccupied with the letter X since the 1990s...
Digital Desk: Twitter officially replaced its iconic blue bird logo with a plain white X on a dark background on Monday. The change is part of a larger branding campaign launched when Elon Musk acquired the platform.
Musk tweeted a photograph of the Twitter headquarters in San Francisco with the X branding projected across it early on Monday morning.
"Our headquarters tonight," Musk tweeted.
The SpaceX and Tesla CEO has been preoccupied with the letter X since the 1990s. He introduced the X.com domain, a forerunner to PayPal, which offered online banking services, in 1999. Before his major announcement on Sunday on the future of Twitter, Musk had held the X.com domain as one of the underused properties that he had bought back in 2017.
He stated that the site has a lot of "sentimental value" for him after the acquisition, maybe as a nod to his earliest days as an entrepreneur.
Mr Musk tweeted on Sunday that he was changing Twitter's logo to an "X" to "symbolize the imperfections in all of us that make us unique".
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