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Digital Desk: are you a vegan? Yet those delicious fried chicken on the roadside or the aroma of butter chicken make you go weak in the knees? Here is a happy moment for the vegans out there, as plant-based meat products are about to enter the Indian Market. Recently, the Bollywood diva Anushka Sharma and her husband an ace cricketer Virat Kohli have taken a share of the company all set to produce plant-based meat products. ‘Blue tribe’ is the company that offers alternatives for meat-based products for the Indian market, this multi-dollar company is owned by Sandeep Singh and Nikki Arora Singh. Also Read: Deepika says ‘yuck’ when asked if Ranveer is okay with intimate scenes According to reports, the star duo will endorse the brand, ‘Blue Tribe’, adding to a growing number of celebrities investing in alternate businesses. Its products are made with pea, soybean, lentils, grains, and other protein-dense ingredients.  It sells plant-based chicken momos, nuggets, and sausages, among other products. Both Sharma and Kohli are advocates of plant-based meat products. Mock meat has found favor among consumers with companies such as Beyond Meat in the United States offering a variety of food products. Such food typically has a lower calorie and fat content and is known to be a source of protein and fiber. The trend has seen others back plant-based meat brands too.  
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