The JV aims to bring more international artists to Indian audiences while creating global touring opportunities for Indian talent
Digital Desk: Assam has a new reason to celebrate on the global music stage. 7Entertainment & STARtist Management, founded by Assam’s own Sidharth Todi, has officially entered into a landmark joint venture with Unified Music Group (Australia), one of the AsiaPacific’s leading music companies with offices in Los Angeles, London and Australia.
This partnership represents a significant leap for India’s music and live entertainment industry, with Assam at the heart of the story. The JV aims to bring more international artists to Indian audiences while creating global touring opportunities for Indian talent.
Speaking on the announcement, Sidharth Todi, Head at 7Entertainment& STARtist Management, said:-
“Being from Assam, it fills me with pride to see our home state represented in a global collaboration of this scale. The culture and talent of our region and country deserve to be part of the international stage. This joint venture with Unified Music Group is not just a business move it’s about creating pathways for Indian and Assamese talent to be seen and celebrated worldwide. We represent leading Assamese musical talents and are very excited for the opportunities this venture will create for all musicians in Assam and the country”
The partnership has already produced its first major project — the Krishna Das “Heart of Devotion” India Tour 2025, which will see the Grammy-nominated kirtan icon perform in Delhi, Mumbai, and Bengaluru this October–November. More cultural and entertainment collaborations are expected to follow, with plans to include Northeast India in future programming.
This achievement underscores Assam’s growing influence in India’s creative industries and positions Sidharth Todi as one of the region’s rising global cultural entrepreneurs.
About 7Entertainment
Founded in Assam, 7Entertainment is a leading entertainment and live events company, known for curating international standard concerts and cultural collaborations in India. The company has partnered with Unified Music Group (Australia) to expand opportunities for both international and Indian talent across markets.
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