Digital
Desk: India's creator economy is thriving, with local YouTube creators annually
contributing an estimated Rs 6,800 crore to the country's GDP and creating 7
lakh jobs.
"The
creative economy in India is certainly growing," stated Neal Mohan, Chief
Product Officer, YouTube and SVP of Google, while participating online in CyFy
2022, a conference on Technology, Innovation, and Society.
The
Observer Research Foundation organized the event (ORF).
He
claims that YouTube would not only allow creators to grow an audience but will
also provide economic opportunity for them to start a business.
Because
YouTube is an advertisement-driven media platform, it is a perfect platform, for
all types of enterprises, particularly small ones.
"In
terms of creative achievement and gender diversity, we have all major Indian
languages represented on our platform. We have mechanisms in place to assist
guarantee that the platform remains a safe and welcoming environment for both
content creators and users "YouTube's Chief Product Officer stated.
According
to Mr. Mohan, YouTube is a platform in which content creators from all over
India always appear on the top.
"It
is our top priority to make it welcoming and diverse. Because the creator
economy affects tens of millions of individuals in India, it is normal for
governments to be concerned about what happens on these platforms
"According to YouTube's Chief Product Officer.
He
stated that major players, governments, and YouTube are responsible for
ensuring that the platform is not exploited to disseminate misinformation.
"YouTube is a platform where
people come to voice their ideas and perspectives on policy outcomes — our
attitude to election integrity, disinformation prevention, and violence
prevention is clear," Mr. Mohan added.
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