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New Delhi: In the name of providing quality education to the girls of the nation, the government has spent a whopping 80 percent of funds under its flagship ‘Beti Bachao, beti badhao (BBBP) scheme’ on media campaigns. Revealing the insights of the report, the Parliamentary Committee on Empowerment of Women said that it is high time that the government should revisit this strategy and invest in measurable outcomes in health and education for girls.

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The Committee elaborated that out of a total of Rs 446.72 crore released during the period 2016-2019, a whopping 78.91 percent was spent only on media advocacy, said the report. It adds, ‘over the last six years, through focused advocacy BBBP has been able to capture the attention of political leadership and national consciousness towards valuing the girl child. Now, it is time to focus on other verticals by making ample financial provisions to help achieve measurable outcomes related to education and health envisaged under the scheme.”

The Committee is chaired by Heena Vijaykumar Gavit and the report is titled ‘Empowerment of Women through education with special reference to ‘Beti bachao Beti Padhao’. It was tabled in Lok Sabha on Thursday. The Beti Bachao scheme was launched by Prime Minister Narendra Modi in January 2015 with the aim to address sex selective abortion and the declining child sex ratio which was at 918 girls for every 1,000 boys in 2011.

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