According to a business representative, the company would only merge user data across apps for the purposes of counting users and implementing safety regulations for accounts not added to the Accounts Center.
Digital Desk: A previous adjustment by Meta Platforms,
Inc. to demand accounts from the company's primary Facebook app on the devices
while keeping linkages to social connections there have been reversed.
CEO Mark Zuckerberg announced the launch of the
organization's new "Meta accounts" in a Facebook post on Thursday.Following complaints from consumers
who had previously accessed the headsets via separate accounts from Oculus, the
virtual reality firm that Meta, then known as Facebook, acquired in 2014, the
social media giant revealed intentions to remove the Facebook login requirement
last year.
With the new login structure, the business stated in a
blog post, Meta accounts will manage app purchases and device-level access
while Meta Horizon profiles will reflect users' social presence in virtual
reality, complete with accompanying user names and avatars.In a single Meta Accounts Center,
users will also have the option to link their profiles, which will allow them
to include their current social connections from Facebook, Instagram, or
Messenger into their virtual reality experiences.
According to a business representative, the company would
only merge user data across apps for the purposes of counting users and
implementing safety regulations for accounts not added to the Accounts Center.
Product chief Chris Cox mentioned the modification in a
message last week, referring to it as Project Simile and stating that it will
"enable continuity across the metaverse." A copy of the memo was seen
by Reuters.
As part of its "family of
applications," Meta has been working to link accounts and other products.
This enables customers' cross-app capabilities while also allowing Meta to
compile information about users' behaviour across various contexts.
Later that year, the firm launched a payment tool, now known as Meta Pay through which users may conduct transactions across Facebook, Instagram, Messenger and Whatsapp. In 2019, the company announced ambitions to consolidate its messaging structure across apps.
