The notification came amid a significant uproar over reports that the milk supplement included a high sugar content.
Digital Desk: The
National Commission for the Protection of Child Rights (NCPCR) has written to
Mondelez India International, the manufacturer of the health drink Bournvita,
requesting a review and the removal of misleading marketing and container labels.
The notification came amid a significant uproar over reports that the milk
supplement included a high sugar content.
"It has been brought to the Commission's
attention that your product contains a high percentage of sugar and
contents/substances/mixtures/formula that may have a negative impact on the
health of children," the notice stated, addressing Deepak Iyer, president
of Mondelez International, India.
The child rights organization also urged the Food Safety and
Standards Authority of India (FSSAI) and the Central Consumer Protection
Authority to take action against companies that do not follow food safety or
advertising norms.
The
controversy started after a health influencer blasted Bournvita in a video,
stating that the powder supplement includes excessive levels of sugar, cocoa
solids, and a cancer-causing colourant. He later removed the video when the
firm received a legal notice accusing him of making false allegations.
A representative for Bournvita previously
stated that the formulation of its milk supplement was "scientifically
crafted by a team of nutritionists and food scientists to offer the best of
taste and health." All of our claims are verifiable and transparent, and
all of our substances are FDA-approved. All of the relevant nutritional
information is provided on the package to allow consumers to make informed
decisions.
However, NCPCR stated that Bournvita "fails to display
mandatory disclosures in accordance with the guidelines and regulations of
FSSAI and under the Consumer Protection Act," and requested a response
from the company within a week.
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