Amul has been connected with Sylvester daCunha, a doyen of the Indian advertising industry, since the...
Digital Desk: Sylvester daCunha, the person behind Amul's iconic 'Utterly Butterly' girl died on Tuesday evening in Mumbai.
DaCunha, a doyen of the Indian advertising industry who has been closely associated with Amul since the 1960s, he worked with his art director Eustace Fernandes to create the Amul 'Utterly Butterly' Girl. In 2016, the campaign marked its 50th anniversary.
DaCunha was the one who opted out of the "boring image" that was once connected with the butter brand. According to DaCunha, the concept was to have a girl that would "walk her way in the Indian kitchen and the housewife's heart."
For 50 years, the Amul girl has been popular, with a buttered toast in one hand and a quick one-liner on her lips.
Many people poured out their tributes on social media platforms, Check Here-
Tributes came in for the ad master on social media, with Amul India GM Marketing Pavan Singh expressing regret at daCunha's death.
The death of daCunha, according to Jayen Mehta, Managing Director of Amul marketer Gujarat Cooperative Milk Marketing Federation Ltd, is a significant loss to the advertising sector.
"Sorry to hear about the passing of Sylvester daCunha, Advertising legend & founder of da Cunha Associates," tweeted Lloyd Mathias, an angel investor and corporate leader.
Sylvester daCunha is survived by his wife, Nisha, and son, Rahul.
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