A recent joint survey by Vivo and Cybermedia Research (CMR) found that 88% of married Indians believe that using their smartphones excessively causes relationship issues.
Digital Desk: Since the introduction of smartphones, there has been ongoing discussion about whether they will be good for us or will harm future generations. On the one hand, smartphones link people all over the world, but on the other, there are claims that they break relationships, particularly between married couples.
A recent joint survey by Vivo and Cybermedia Research (CMR) found that 88% of married Indians believe that using their smartphones excessively causes relationship issues.
The following study, titled "Impact of Smartphones on Spousal Relationships," was conducted in association with Cybermedia Research (CMR), which just issued its fourth edition of Vivo's "Switch Off" survey. The organisation collected data from more than 1000 smartphone users in Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Ahmedabad, and Pune in order to conduct this study.
The study, which included participants from the states of Hyderabad, Bangalore, Ahmedabad, and Pune, primarily examined the behavioural and psychological changes that frequently result in married couples owing to excessive smartphone use.
In addition to these results, the study also revealed that approximately 67% of married couples frequently use their smartphones when spending time with one another. While 66% of users acknowledged that their marriage was suffering as a result of their spouse's heavy smartphone use.
On the other hand, according to the poll, 69% of married couples admitted to not paying their spouses adequate attention while they are speaking with them. Nearly 70% of respondents also admitted that they frequently become upset if their spouse interrupts them while using a smartphone.
Well, this isn't over yet. On the bright side, according to the study, 84% of them agreed that they would prefer to spend time with their spouse than on their smartphones since it made them feel more calm. While 90% of those surveyed said they would rather spend their time in meaningful interactions than in front of a screen.
This demonstrates how many individuals are aware of how their relationships are being replaced by smartphones.
Yogendra Sriramula, Head of Brand Strategy at Vivo, commented on this and said it is fairly obvious that cellphones are replacing leisure time. However, it is up to the users to recognise this and exercise caution.
In addition to all the data and information, the report's major objective is to encourage individuals, especially married people, to appreciate technology while also spending more time with one another.
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